Abstract Vista en LA is a contemporary, popular music, entertainment magazine aimed at the Latino Spanish speaking audience with wide cross-over English speaking audiences in Southern California. Through the years (mid 1980s to the present day), the magazine has undergone a number of name changes and has sustained an important place in the Latino community. The publishers Manny and Maria Elena Piedra started the magazine in the mid 1980s and to their credit have been able to successfully publish...